Which term is defined as a mix of ethnocentric and polycentric perspectives?

• A. Geocentrism
• B. Ethnocentrism
• C. Interdependence
• D. Cross-national approach

Answer: (A)

Geocentrism in international management means adopting a global mindset that blends perspectives from different nations rather than sticking to a single national view. It sits between ethnocentric and polycentric approaches by valuing the best ideas, people, and practices from anywhere in the world and integrating them into a cohesive global strategy. This mindset treats the world as one market and coordinates across borders, hiring and promoting talent without automatic preference for the home country or the host country alone. Ethnocentrism centers on the home country, while polycentrism focuses on the host country; both are more locally oriented. The mix of those viewpoints—wanting global efficiency while respecting local variations—is what geocentrism captures.